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Wayfarer Travel
·
Travel Site
·
2026
Wayfarer Website Redesign
A travel site for the Gen-Z wanderer.
Design Lab - Speculative Design
Travel Site
The 30-second version
0:30 read
Role
Product designer
Team
Sole designer
Timeline
2 months
Platform
Travel Site
Problem
Wayfarer's site didn't feel like Wayfarer, and its signup form was driving users away.
44%
global travel marketshare
$1.4T
global spend
30%
disposable income spend
01 Context
I redesigned Wayfarer's homepage and signup around one idea, that the best trips are the ones where you get a little lost.
Wayfarer is a fictional company for 21–30-year-olds who travel often. It doesn't sell trips; it helps people decide where to go next, based on their preferences and past travel.
02 Problem
The site didn't feel like Wayfarer, and the signup form was driving users away.
The homepage didn't hook the user. The brand talks about hidden gems and paths less trodden, but the site read like any other travel aggregator, with too much competing for attention.
The form was broken. Users found it confusing, lost information they'd already entered, and it wasn't collecting the inputs the recommendation engine needed.
It had to work everywhere. Wayfarer's audience plans on the go, so every screen needed to hold up on desktop, tablet and mobile.
03 Solution
An animated, attention grabbing hero and a quiz that engages from the first question.
I landed on a editorial hero with an engaging quiz flow. Wayfarer's promises a personalized experience, so I focused on a hero that signals the variety Wayfarer has in store and a quiz that front loads learning user taste before personal details.
A two-word brand stance, "Get Lost.", leads the homepage. Wayfarer's mission talks about unveiling hidden gems and igniting wanderlust, so I made the choice to go with a bold, dynamic hero, "Get Lost." The hero cycles the word through seven typefaces, showing the many ways to get lost mirroring how Wayfarer personalizes each trip. Wayfarer has a target audience of 21-30, and the copy of "Get Lost" reads as a invitation to a world only Wayfarer can help them access.
The form asks for the fun part first and the personal details last.I split signup into three steps: travel preferences, then health and safety, then personal info. Preferences come first because they're what the AI needs most and what users actually enjoy sharing. Name, email and address come last, once users are invested.
04 Result
A polished, responsive concept, with a clear plan for proving it works.
I delivered a high-fidelity homepage and signup flow for desktop, tablet and mobile, built on a reusable component system. Here's how I'd judge it if it shipped.
What I'd measure:
Form completion rate and drop-off at each step, against the old form
Share of visitors who move from the hero into search or the destination cards
Quiz-to-recommendation click-through: do the inputs produce suggestions people act on?
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