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Hi, I'm Amaka.

I’m a product designer with a PM’s instincts; designing with a focus on measurable outcomes, scalable solutions and experience building durable SaaS products.

Get to know me

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The 30-second version

0:30 read

Looking for

Product Designer

Experience

5 years · F500 & Startups

Previously

BlackRock, Pallet

Based in

NYC Metro Area

Download Resume (PDF)

LinkedIn ↗

Case studies · 03

Recent work, with the numbers.

Design System Upgrade

iOS

Pallet TMS

iOS

2025

Pallet Driver App: Multiple Routes

Intuitively redesigning a logistics driver app so drivers can run their whole day, not just one route.

13%

inquiry reduction

Design System Upgrade

iOS

Pallet TMS

iOS

2025

Pallet Driver App: Multiple Routes

Intuitively redesigning a logistics driver app so drivers can run their whole day, not just one route.

13%

inquiry reduction

Relationship Diagram

Data Catalog

Aladdin Data Cloud

Data Catalog

2024

Interactive Entity Relationship Diagram

Dynamic entity relationship diagrams for 370+ datasets

650k

ACV unblocked

Relationship Diagram

Data Catalog

Aladdin Data Cloud

Data Catalog

2024

Interactive Entity Relationship Diagram

Dynamic entity relationship diagrams for 370+ datasets

650k

ACV unblocked

Design Lab - Speculative Design

Travel Site

Wayfarer Travel

Travel Site

2026

Wayfarer Website Redesign

A travel site for the Gen-Z wanderer.

44%

global travel marketshare

Design Lab - Speculative Design

Travel Site

Wayfarer Travel

Travel Site

2026

Wayfarer Website Redesign

A travel site for the Gen-Z wanderer.

44%

global travel marketshare

Process

Start with a question.

Business Context

How will this change drive growth that matters?

Business Context

How will this change drive growth that matters?

Research

Do we understand how users interact and how can we make this better?

Research

Do we understand how users interact and how can we make this better?

Build

How can we build a scalable, intuitive design that feels native to our platform?

Build

How can we build a scalable, intuitive design that feels native to our platform?

Iterate

What changes, tweaks and experimenting do we need to get 1% better?

Iterate

What changes, tweaks and experimenting do we need to get 1% better?

Contact

Hiring? Let’s play together.

annaeto.14@gmail.comClick to copy

LinkedIn ↗

Download Resume (PDF)